I know this is last minute. I should've sent this post out a week or two ago. Our baby is taking up all my attention (although he's worth it).
Anyway, I want to give you a tip on how to sell massage gift certificates at the last minute.
If you've bought my course or read my blogs, you probably know what I'm about to say...
Mail Them To Your Clients!!!
Don't wait for clients to see a counter display. Don't even mail them letting them know that gift certificates are available. Actually mail your clients 2-4 gift certificates.
Here's the spin you should put on it...
Don't go on and on about how massage makes a great gift. That's the big mistake that almost every massage therapist does. Give the buyer as many benefits as you can for them that makes their life somehow easier. For example:
1. They don't have to drive to a crowded mall after work, stand in long lines, having to park a mail away in the cold, etc.
2. They don't have to worry about online shopping problems such as late delivery, ID theft, out of stock, etc.
3. The gifts are already in their hands!
Put a code on each GC so you know which ones get redeemed and which ones didn't. The gift certificates aren't good until they're redeemed. All the clients have to do is either mail or call you with their credit card info to redeem any or all of them. I did this every year with great success.
So if you haven't done it yet, I'd do it today and put the last minute spin to it. I'd also throw in a perk for them. Buy one get the next one half-off, buy 3 get the 4th one free, a free 15-minute massage for them if they buy more than one - anything you can think of.
And the BEST part is that a certain percentage of them will never get redeemed! That's more money in your pocket.
Sorry this post is short. Gotta tend to a crying baby.
Take care!
Jeff
ultimatemassagesuccess@gmail.com
Wednesday, December 16, 2009
Friday, October 9, 2009
This Reality TV Show Attracts Massage Clients... Seriously!
There's a new guilty pleasure I found not long ago while I was home one Saturday afternoon. I'm flipping channels as I'm dozing off on the couch and I run across this reality show on the Bravo Channel that I got addicted to like crack. Not only that, but it brought back memories from when I used to work for others (shudder!)
Have you ever checked out that show Salon Takeover? It's a riot! If you never saw it, this woman Tabatha Coffey goes into hair salons and day spas and literally takes the keys from the owners and opens a can of whoop ass on everyone. But there's a lesson in this guilty pleasure...
It reveals just how bad these owners are at marketing their business. And these aren't rinky-dink hole-in-the-wall places. These are nice establishments. But holy jumping catfish are they horrible at promoting themselves. I mean, nobody is perfect. I'm not. But I remember putting my career into the hands of people who couldn't attract flies with a tub full of honey.
But there's also a huge opportunity for massage therapists. I've also learned that if you just show these owners exactly how you'll convert their existing clients into massage clients and not rely on them to give you work, they'll literally hand you their clients. I've had many, many salon owners and chiropractors tell me the same thing. It's just that they keep getting resumes from therapists which basically say, "give me work".
This is what my new course specializes in, which I'm finishing up now (when the baby lets me).
Anyway, I'd LOVE to hear your opinion of the show if you've seen it. Check it out by clicking here. We should start a forum on this show. Email me your thoughts on it at ultimatemassagesuccess@gmail.com.
So if you're currently working for someone else and are feeling kind of stuck, this show will open your eyes. And if you'd like a copy of my new free pdf report called, "10 Reasons Why You Should Absolutely NOT Be A Massage Employee (the ugly truth of what it's like working in the industry that the massage schools, organizations and magazines don't tell you)", just email me and ask me to send it to you. I'm sending it out next week.
And let me know what you think of this show if you've seen it. There's a lot to be learned about what NOT to do in your marketing.
Oh - and I want to thank everyone for their thoughts on what to do with a cranky baby! I really appreciate all the advice. He's doing much better now. He actually slept through the night last night.
And next week I'm going to post my first video and it's going to co-star the little tyke. It'll be entertaining, if nothing else.
Take care!
Jeff
ultimatemassagesuccess@gmail.com
http://www.twitter.com/massage_success
Have you ever checked out that show Salon Takeover? It's a riot! If you never saw it, this woman Tabatha Coffey goes into hair salons and day spas and literally takes the keys from the owners and opens a can of whoop ass on everyone. But there's a lesson in this guilty pleasure...
It reveals just how bad these owners are at marketing their business. And these aren't rinky-dink hole-in-the-wall places. These are nice establishments. But holy jumping catfish are they horrible at promoting themselves. I mean, nobody is perfect. I'm not. But I remember putting my career into the hands of people who couldn't attract flies with a tub full of honey.
But there's also a huge opportunity for massage therapists. I've also learned that if you just show these owners exactly how you'll convert their existing clients into massage clients and not rely on them to give you work, they'll literally hand you their clients. I've had many, many salon owners and chiropractors tell me the same thing. It's just that they keep getting resumes from therapists which basically say, "give me work".
This is what my new course specializes in, which I'm finishing up now (when the baby lets me).
Anyway, I'd LOVE to hear your opinion of the show if you've seen it. Check it out by clicking here. We should start a forum on this show. Email me your thoughts on it at ultimatemassagesuccess@gmail.com.
So if you're currently working for someone else and are feeling kind of stuck, this show will open your eyes. And if you'd like a copy of my new free pdf report called, "10 Reasons Why You Should Absolutely NOT Be A Massage Employee (the ugly truth of what it's like working in the industry that the massage schools, organizations and magazines don't tell you)", just email me and ask me to send it to you. I'm sending it out next week.
And let me know what you think of this show if you've seen it. There's a lot to be learned about what NOT to do in your marketing.
Oh - and I want to thank everyone for their thoughts on what to do with a cranky baby! I really appreciate all the advice. He's doing much better now. He actually slept through the night last night.
And next week I'm going to post my first video and it's going to co-star the little tyke. It'll be entertaining, if nothing else.
Take care!
Jeff
ultimatemassagesuccess@gmail.com
http://www.twitter.com/massage_success
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