4 Easy Ways To Get Massage Clients To Rebook

I'm going to show you 4 unbelievably easy ways to get your massage clients to rebook with you. This is an area that I get a surprising number of emails about. Many massage therapists feel awkward about asking a client if they would like to make another appointment. I know the feeling. I used to feel uncomfortable about it, too.

So let's start:

1) Say your client's name a few times during the session. This is a powerful yet overlooked psychological tool that helps to keep clients feel bonded to you. When you actually repeat a person's name a few of times during their session, they instantly feel connected to you.

As Dale Carnegie once said, "Remember That A Person's Name Is To That Person The Sweetest And Most Important Sound In Any Language".

2) Tell them what you can do for them in another session. This works like a charm.

Whenever I work on someone for the first time, I usually say something at the end of the session like: "You know, Mary, now that I have an idea of what's going on with your muscles, I know this great new technique that can really give you some relief to your lower back pain. If you're interested in scheduling another session, we can focus strictly on your lower back next time instead of only five minutes. It's really helped ease a lot of lower back pain for many of my clients and I really think you'll get some much needed relief from it."

You'd be amazed at how many people say, "Yeah, that's a good idea. Let's do that." It also gives them something to look forward to the next time. You're giving them a solid reason as to why they should schedule with you again as opposed to just saying to them, "Thank you and have a nice day" as they walk out the door.

3) Offer a 10% discount on their next session if they schedule it before they leave. This is another clever tactic that helps people to book again if they're on the fence. An easy to say it is like this: "If you're interested in making another appointment, Mary, you'll get 10% off your next session if you book it today before you leave". It's simple and to the point. You can also have this part of your normal policy.

If someone books another appointment before they leave and if they have to call you in a few days to reschedule it, you still honor the 10% discount. However, if they call and cancel without rescheduling while they're on the phone with you, the discount is taken away. It helps give them another reason to actually reschedule as opposed to flat out cancelling.

4) Write them a prescription! This is my newest technique that's working even better than I thought it would. Go to your local printer and have them print up some prescription-sized tear-sheet pads that have your name and contact info at the top, a line for the client's name, and then an empty box that says 'recommendations' inside it. When a client's session is over, simply write their name at the top and whatever recommendations that you suggest inside the box.

For example, you could suggest that they get a massage a week or two, do some basic stretches, use a pain-relieving gel that you like, etc. This works incredibly well because they associate a prescription with something that they should seriously do. If a doctor gives you a prescription, you usually fill it, don't you? Hey, if it came from a doctor, it must be something that I need. Of course, this isn't an actual medication prescription, but it greatly helps influence people to do what you suggest.

When you actually write down that they a massage once a month, do certain streches, drink more water, etc, clients not only remember these recommendations better but they take them much more seriously.

When you combine these four methods, the number of clients who rebook with you go through the roof! And best of all, there's no arm twisting involved and you won't feel awkward about the process.

That's all for now. Oh, I'd love to hear you comments or learn any neat ways that you use to get clients to schedule with you again. Please feel free to post your comments.

Take care!