Monday, April 20, 2009

3 Great Spring Niche Markets That You Can Corner In Days

Hey everyone! Spring is officially here, and that means MORE opportunities for your massage therapy business. With just a little thought, you can easily attract more massage clients than your competition even in this recession. Seriously. It's not hard to do. In fact, I'll give you 3 fantastic markets to hit right now that I'll bet anything your competition isn't even thinking of.

1. Accountants. This is a severely overlooked market. Why? Think about it. First, accountants are overworked this time of year. They're stressed out, hunched over a desk, and trying to cram their clients' last minute tax demands by April 15th. This is a PERFECT market to contact right now! You can help relieve their migraine headaches, neck & shoulder tension, and repetitive stress issues with their arms and hands.

Second, this market has money to spend. CPA's do well - especially at this time of year. And the best part is that NO OTHER massage therapist is targeting them and their problems. You can corner this market within days! Believe me, they'll be practially begging for your services once you let them know about you.

2. Spring Time Gardeners. Unless you live in an apartment complex, everyone has some sort of spring time projects that they have to do, whether they enjoy doing them or not. Things like mowing the lawn, weeding, spreading mulch - all of these activities require using muscles that involve bending over, pushing, reaching, and straining. I've heard from a TON of clients just last week how much their arms, knees, and legs are aching from spring time upkeep. Mine are, too. I mowed my lawn for the first time last week as well as planted grass seed and I'm a little stiff myself.

3. Sinus Problems. Many massage therapists overlook this market because it doesn't directly involve muscles. This is a HUGE mistake and the wrong way to think. As we all know, Spring causes major allergy problems with a lot of people. If you know reflexology, pressure point massage, as well as how to gently separate the cranial bones - you'll get a flood of clients! Sooo many people are sneezing and wheezing this time of year. If you can show these people how massage therapy can give them some much needed sinus relief, you'll strike gold.

See how easy it is? And the best part is that NO OTHER massage therapist in your area is targeting these niche markets. Don't believe me? Search for yourself. You'll see. You can have all three of these markets cornered within days.

Hope these ideas help. In my next blog post, I'm going to show you the BEST template you can use for your web site.

Take care!

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