You see, when you're marketing massage therapy - especially your Mother's Day gift certificates - you should be tailoring your marketing material more toward men than women.
Why is this so?
To start with, too many practitioners and day spas have only one message - "Mother's Day Massage Gift Certificates Sold Here!" Their message isn't any different from each other at all. It all looks the same.
Not the way we're going to do it!
First, you're going to be much more successful targeting men than women (even though women have mothers too, of course). But men are more prone to not having a good gift in mind. We're all guilty of that (as I'm sure every woman reading this already knows).
You also have to keep in mind that you have to be able to sell to the potential buyer first before you go on and on about what the massage experience will be like. You MUST think to yourself, "What's in it for them? Why should they buy from me? How can I make their buying process much easier for them?"
In short - really, really think of how you can give solutions to a person (men, especially) in that situation which in this case is figuring out what to buy their mom or wife for Mother's Day.
I suggest that you cater toward men more so than women because women generally have an easier time picking out the right gift for their loved ones. Men on the other hand...uh...well...we need help!
Men also have to buy for their mother, grandmother, wife or girlfriend (if kids are involved) and are secretly filled with anxiety every year whether we show it or not.
Now let's back up and spruce this massage package up a bit.
Instead of calling it a "Mother's Day Massage Gift Certificate", how about naming it something fun that mothers can identify with.
How about "Queen For A Day" massage. Or "Leave Me Alone, It's Mommy's Day" massage.
You can also name it, "Kid Free, Husband Free" massage. "It's All About Mom" is a good one.
You can also offer a 15-minute foot soak, Belgian chocolates and a glass of wine before or after their session.
You see, stressed-out moms can identify with those terms and have fun with them. The more personality I add into my massage packages, the better response I get. People crave something fun and different that they can connect with. I can't stress that fact enough.
You should absolutely be opening up your mind when you're writing your massage business plan.
Your headline and body copy can look something like this:
"How To Get Tons More Affection From Your (mother/wife/girlfriend) This Mother's Day For Only $50!"
Are you busy? Pre-occupied with work? Too exhausted to even think about what to get for Mother's Day? Maybe you're tired of the typical 'dinner and flowers' idea year in, year out.
If that's the case...
We Have A Solution For You!
How about giving your loved one a relaxing, stress-relieving half-hour neck, back and shoulder massage this Mother's Day? Give her something she will appreciate more than the same old, 'Card, flowers and chocolate' scenario every year. And, honestly, who wouldn't love a relaxing half-hour massage to take away their stress?
Here's How You Benefit!
- No More Typical Mother's Day Cliched Gifts
- Not Having To Spend Extra Time That You Don't Have Shopping
- No More Stressing About What Gift Your Loved One Will Actually Enjoy
Your special loved one will receive a half-hour stress-reducing neck, back and shoulder massage on a warmed table without any interruptions. Not only that, but this special offer is yours for only $50! But you gotta hurry - this offer expires 5/26/08.
So forget about the typical card, flowers and dinner idea that everyone does every year. Give your loved one something that they will really enjoy and appreciate.
To purchase your (package name) gift certificate, please speak to our receptionist Mary to take advantage of this incredible deal for only $50.
Give Your Loved One Something They'll Really Enjoy And Take Advantage Of This Special Offer Today!
See how easy this is? If you're an Ultimate Massage Success Inner Circle Member and are currently receiving my hard copy monthly newsletter, you're going to be receiving a never-before-seen way to sell multiple massage packages at the same time! This example has to be seen to be believed.
I'd love to hear your feedback, comments and questions about how to get YOUR practice off the ground. Please feel free to email me at info@ultimatemassagesuccess.com.
Don't forget to visit my website at http://www.ultimatemassagesuccess.com/ to receive your FREE 6-lesson marketing course plus a copy of my controversial report, "9 Most Damaging Marketing Mistakes - Why Everything You've Been Taught About How To Start A Massage Therapy Practice Is Wrong!"
Check out my MySpace web site at http://www.myspace/ultimatemassagesuccess.com.
Take care!
Jeff
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